Investor's Business Daily puts the hard, and scary, facts about investing in consumers' faces in a print and TV effort tagged "Don't read it. Use it." Copy includes the admonition that "it's never been easier to make a really, really big mistake." The campaign from Y&R
Advertising, San Francisco, is slated to get $20 million in spending over the next three months. Copywriter: Chuck Guest. Art director: Charlie McQuilken.