Examples of wretched Big Apple excess are juxtaposed with the 25› New York Post in a campaign created by Deutsch
. In one spot, real estate agent Wendy confides that the owner originally had been asking $18 million for the digs, and "Don't you agree for $12 million this is a great deal?" The commercial then asserts that the Post is the "only great deal left in New York." Editing Concepts handled editorial services. Copywriter: Michael Ginsberg. Art director: Adam Hessell.