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UPSHIFTING:

Published on .

The Go RVing Coalition doubles its ad spending to about $40 million for the second three-year phase of its campaign. Print and TV ads carry the new theme "Go RVing. Life's a trip." Funding comes from recreation vehicle manufacturers, dealers and campground operators. Eisner Communications, Baltimore, handles. Copywriter: Steve Etzine: Art director: Mark Rosica.
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