Sprint Corp. pitchwoman Sela Ward is more than just a pretty voice in a new spot that debuted last week for Sprint Nickel Nights. The actress, also starring in ABC's "Once & Again," has been the voice of Sprint TV spots for the past year, but this marks the first time she has appeared on-screen. In the new advertising from McCann-Erickson Worldwide, New York, Ms. Ward pitches 1 hour of free Sunday night calling for customers who sign up for Sprint's 5›-per-minute evening calling plan. Copywriter: Dave Moore. Art director: Dean Bastian.