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WEARING IT:

Published on .

Menswear designer Wilke-Rodriguez changes styles and pitchmen for its fall print and outdoor campaign. Bobby Cannavale, who stars in NBC's drama "Third Watch," replaces Wilke-Rodriguez's previous spokesman, actor Benjamin Bratt. Ads, which were created in-house with agency Moses Media, New York, break in October magazines including GQ, Esquire and Maxim. Art director: Deborah Moses.
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