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Kia Motors America is launching the new Spectra (AA, May 8) in its first ad work from David & Goliath, Los Angeles. In this :30, the Spectra driver appears to be indulging in potentially dangerous antics until he's confronted by a trucker -- who's driving the trailer that's hauling the under $11,000-Spectra and a bunch of other cars. Copywriter: Ben Purcell. Art director: David Angelo.
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