Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Some campers have to tussle with an 800-pound grizzly with a hankering for their Smirnoff Ice, in a spot from J. Walter Thompson USA, New York. The 30-second ad for the malt beverage from United Distillers & Vintners was edited by Editing Concepts, New York. Copywriter: John Nicolaides. Art director: Steve Krauss.
Most Popular
In this article: