South African directors Experienced and new

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THE PRO Miles Goodall Suburban Films/ @radical.media

Voted best director at this year's Dogstar Awards, which recognize production on spots shot in South Africa, Goodall's winning spots include "Fork," for Investec Private Bank from Citigate Albert Frank/London and Silver Lion-winning "OldMan/Village" for AIDES, a French AIDS awareness charity via TBWA/Paris. Most recently, he shot a surreal, vibrant spot for Splenda for Alchemy/N.Y. through @radical.media that includes animation, a tribute to Alice In Wonderland, and a person in a panda suit. That explains his philosophy: "To be versatile is to be inspired."

THE NEW KID Slim Freshwater Films

With just three spots on his reel, this newbie has proven his skills at both comedic timing and socially-conscious drama. A new spot for greeting card company Cardies "Hiccups" shows a man suffering from the annoying ailment until he is surprised by a cure, while "Church," a PSA for TB, uses a zooming effect to follow the frightening path of TB germs through a crowded room.

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