Voted best director at this year's Dogstar Awards, which recognize production on spots shot in South Africa, Goodall's winning spots include "Fork," for Investec Private Bank from Citigate Albert Frank/London and Silver Lion-winning "OldMan/Village" for AIDES, a French AIDS awareness charity via TBWA/Paris. Most recently, he shot a surreal, vibrant spot for Splenda for Alchemy/N.Y. through @radical.media that includes animation, a tribute to Alice In Wonderland, and a person in a panda suit. That explains his philosophy: "To be versatile is to be inspired."
THE NEW KID Slim Freshwater Films
With just three spots on his reel, this newbie has proven his skills at both comedic timing and socially-conscious drama. A new spot for greeting card company Cardies "Hiccups" shows a man suffering from the annoying ailment until he is surprised by a cure, while "Church," a PSA for TB, uses a zooming effect to follow the frightening path of TB germs through a crowded room.