While it seems like more marketers than usual are cutting loose the coveted creative before kickoff (and we've got a ton of big-brand efforts up already), there are still some surprises left for gameday.
Most notably, phew, will those scrappy Cardinals be able to keep hope alive in the face of repeat-hungry Pittsburgh?
We'll be cranking our pithy observations into Twitter, and would love for you to join us. Follow at twitter.com/creativitymag or just keep your eyes on this nifty area below.
Hit us with the @creativitymag and say hi; we'd love to know who you're rooting for, what stage of gastric distress you're in and how the non-ad people at your party react to the blockbusters. And if you're lucky enough to be watching without civilians, we expect professional-level heckling. Think of it as constructive criticism, but seen through a beery, wings-sauced lens. We'll retweet the funniest and try to stay as engaged as possible without spilling Meister Brau on the keyboard.