Rate the Ad: Doritos: Crash the Super Bowl XLIII

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Last week, we took a look at T-Mobile's flash mob, flash dance in Liverpool Street station. Within 48 hours, Saatchi London filmed a troupe of undercover dancers break into a surprise routine amidst commuters, cut the hidden camera footage and shipped the spot to air. While many Rate the Adsters said it's been done before--Remember The Fisher King? Ferris Bueller's Day Off? Or long ago flash mobbery?--a good number of commenters chimed in with serious kudos for the work.

Identifying how the stunt fulfilled the campaign's "Life's for Sharing" theme, "brhavig" said, "I agree that's it's not a new idea, but it's a new insight on the part of T-Mobile. Did you see all those people breaking out their cell phones to share what was happening with their friends and send picture texts? When something cool or unexpected happens, you want to share it with your friends. And T-Mobile lets you do just that. T-Mobile pulled that little gem out of the familiar flash mob idea and used it in a great spot."

This week, we look ahead to the Super Bowl, bowls of chips and fan-fueled competition. For its third consecutive consumer-generated Super Bowl spot contest, Crash the Super Bowl, Doritos has asked consumers to vote for the DIY :30 that will win air time during the big game. Days until the winner is revealed, finalists "Free Doritos," "Too Delicious," "New Flavor Pitch," "The Chase," and "Power of the Crunch" are on the ballot. (Find the remaining four spots below.)

This year, in addition to the $25,000 for making it to the final five, Doritos is offering $1,000,000 to the winning spot's creator if it lands at #1 on the USA Today ad meter. Well, where's your money? Which spot do you think we'll see on Sunday? Could any of these spots best Anheuser-Busch, which has had the #1 ad meter commercial for the last 10 years? Cast your vote, below.







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