Super Bowl

The 10 Super Bowl 50 Advertisers That Grew the Most in Fans, Followers and Likes

According to ListenFirst's Analysis of Facebook, Twitter, Instagram and YouTube Data

By Published on .

For the chart below, Ad Age worked with ListenFirst, a New York social-analytics and strategy shop, to examine the growth, from the start of the game through Tuesday, in Facebook likes, Twitter followers, Instagram followers and YouTube subscribers for the big brands that ran national Super Bowl ads. One note: Though Ad Age traditionally counts official Super Bowl ads as those aring after kickoff, ListenFirst's tally includes an ad from McDonald's that ran after the national anthem.

Scroll down for more notes and context.

• ListenFirst tracked both absolute and relative growth, but also kept track of each brand's average social community growth throughout January to serve as a baseline. ListenFirst's Social Audience Impact Score, shown in the bar charts above, represents how brands grew their social followings relative to their usual, pre-Super Bowl growth rate, as benchmarked in January.

• Esurance deserves special mention -- see above -- for its campaign before and surrounding the big game. As Ad Age's Adrianne Pasquarelli reported, the San Francisco-based insurer aired a 30-second commercial about 10 minutes before kickoff to promote its Twitter-based sweepstakes.

• The Super Bowl 50 advertisers that fared the best in social audience acquisition (in order): GoPro, McDonald's, Pepsi, Coca-Cola, Pokémon, Hyundai, Audi, Budweiser, Toyota and T-Mobile.