For our run up to the big game, we interviewed some of the best names in Super Bowl advertising about how they created some of the event's most important and memorable commercials, and the challenges of creating ads for the Super Bowl today.
Here, TBWA/Media Arts Lab leader Lee Clow discusses Steve Jobs' mandate for Apple's "1984" and how the agency secured the spot a Super Bowl showcase, even though the Apple board, frankly, wasn't so into it.
Check back into our Super Bowl section for more interviews and the latest game day advertising coverage.
Show off rich, innovative advertising. B-to-b marketers are wrestling with their own unique challenges--and proving that they’ve got what it takes to close the deal. Join an impressive group of past winners that includes Adobe, Avon, Cisco, Oakley, Time Warner Cable Media and more.
Extended Deadline: October 19, 2015. Enter now.