For our run up to the big game, we interviewed some of the best names in Super Bowl advertising about how they created some of the event's most important and memorable commercials, and the challenges of creating ads for the Super Bowl today.
Here, TBWA/Media Arts Lab leader Lee Clow discusses Steve Jobs' mandate for Apple's "1984" and how the agency secured the spot a Super Bowl showcase, even though the Apple board, frankly, wasn't so into it.
Check back into our Super Bowl section for more interviews and the latest game day advertising coverage.
Hear from Fortune 500 brands that have been forced to pivot as consumer preferences evolve, as well as entrepreneurs building brands from scratch to meet new consumer needs. This event peels apart the layers of brand building with a carefully crafted roster of top marketing, technology, and creative leaders.Learn more