It all started with soap. Or at least PepperMelon founders Tomas Garcia and Fernando Sarmiento's hatred of mediocre soap and detergent commercials. Before launching the Buenos Aires-based animation and motion graphics shop in 2007, the two met while doing post production for the Argentine film The Aerial (La Antena), which opened the 2006 Rotterdam film festival, then continued on at post house ladolblea.
"The deal was that they would bring in the clients and we'd do the post-production but all the clients were soap and detergent and it wasn't the type of work we wanted to do," says Sarmiento, PepperMelon's principal and executive producer. "Then we started to get clients like MTV and Nickelodeon on our own, so we decided to split and start our own company, and three others came with us."
Since then, the shop has stuck firmly to its ideal of working only on projects that challenge and excite them, which as Sarmiento points out, can mean making sacrifices. "We look for projects we want to work on, so sometimes that means smaller budgets," he says. "We're not like a lot of Argentine companies because we don't want to do soap commercials that look like shit but make lots of money."