Media jobs rose (slightly) in September and October, the first back-to-back monthly gains since 2006. Still, media have slashed payroll by 112,500 (one in eight jobs) jobs since the start of recession; newspapers accounted for nearly 60% of media-job cuts. Media staffing has plunged by 284,000 (one in four) jobs since 2000.
Advertising and marketing-services staffing increased in October for the first time in a year, but employment is down nearly 10% -- 76,300 jobs -- from its 2007 all-time high.
|1. Change in U.S. nonfarm employment. Source: Ad Age DataCenter analysis of Bureau of Labor Statistics data.|
What's ahead? The nation's unemployment rate reached 10.2% in October -- the highest since 1983 -- but eased back to 10.0% in November. While the jobless rate may bounce around in coming months, it likely will stay below the post-World War II peak (10.8%) hit in 1982.
Economists predict monthly U.S. job growth starting in the first quarter of 2010. But it will be a slow recovery. Many old-economy jobs -- Detroit's automakers; newspapers -- aren't coming back.