Tobaccowala, Mainwaring Host Executives in Residence Program at University of Oregon

Will Share Industry Experience in Three Days of Workshops, Lectures

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Rishad Tobaccowala and Simon Mainwaring are the featured guests of this year's Executives in Residence program at the University of Oregon School of Journalism and Communication, which began Nov. 18 and is ending Nov. 20.

Mr. Tobaccowala, Denuo CEO and branding expert, and Mr. Mainwaring, former creative for Nike at Wieden & Kennedy and worldwide creative director for Motorola at Ogilvy, and now a branding consultant, speaker and author, will spend three days working with students in seminars, workshops and meetings with faculty. Among other lectures, together they will present a keynote speech, "Creativity, Media and the Future of You."

"I am enthused to do this for three reasons," Mr. Tobaccowala said in an e-mail. "First it is a way to give back to the community and to the next generation and to be an ambassador for advertising marketing and media," he said.

"Second is to learn and be challenged by students who always ask questions that make one have to think and explain. Finally it is to interact with someone like Simon and the faculty to see what other people see as opportunities and challenges."

Mr. Mainwaring shared similar motivations for participating. "It's critical to educate and inspire the next generation," he said in an e-mail. "This has selfish roots in that their energy reinvigorates those already established in the industry."

He also said he thinks "there's a critical tension between the onus on academic institutions to arm their students with the learnings of the past and the relentless evolution of the marketplace that no institution can keep up with. Industry practitioners help resolve that tension."

"Finally I believe there is so much to be learned from a colleague such as Rishad who is approaching the same problems from a different vantage point and also from the students who, more than us, reflect the sensibility of the marketplace and where the industry is headed."

1977 University of Oregon Business graduate and 30-year ad-industry veteran Richard Ward started the Executives in Residence program in 2002 to bring advertising executives from around the world to campus for two- to three-day stints. The executives' schedules include seminars, classes, faculty visits, and public and invited lectures.

"Ward's vision is transforming the school," said Deborah Morrison, the SOJC's Chambers Distinguished Professor of Advertising, in a statement. "It will be a catalyst for great things -- for our program, for the students and for the industry."

Past Ward executives in residence have included Robin Hafitz of Mad Dogs & Englishmen (2002); Charlie Robertson of Red Spider U.K. (2003); Dana Wade, then president of Spike DDB Advertising and an '83 graduate (2003); Esther Franklin, senior VP and director-consumer context planning at Starcom USA (2004); Rachel Howald, executive creative director of Young & Rubicam (2005); Russell Davies of the Open Intelligence Agency (2006); Nils Andersson, Ogilvy Beijing's executive creative director, China; Kevin Swanepoel, president, the One Club (2007); and Merry Baskin of Baskin Shark (2008).

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