An exhausted Errol Morris has just returned from Cannes, where he debuted his latest feature, the critically acclaimed The Fog of War - an unnerving portrait of former secretary of defense Robert McNamara, who comes clean about his involvement in the Cuban Missile Crisis, Vietnam and World War II. Yet the indefatigable Morris is already back at @radical.media and on to new projects for Nike and Infone. Incredible stamina for someone who once told Creativity, "I've always compared directing a commercial to trying to run a race with cinderblocks tied to your legs." Such weighty notions aside, Morris has built on his reputation for campaigns like Miller High Life and PBS' "Stay Curious," with recent jobs for Cisco, Amex and the memorable "Switch" testimonial campaign for Apple.
What's the most important consideration for a commercials director? "A good accountant."
What's the most important consideration for a film director? "A good lawyer."
Who inspires you in the commercials world? "Mrs. Butterworth."
What's your philosophy of getting great performances? "Yelling at people."
What's your philosophy of getting good performances from "real people"? "Yelling even louder."
What kind of project haven't you done that you want to do? "Porno."