Mills, who's also an accomplished graphic designer as well as a director of rarely seen and often brilliant music videos for obscure bands, is content to keep his commercials career on a slow simmer, especially now that he's preparing to shoot his first feature, Thumbsucker, which has been in the planning stages for years. As Arnold senior copywriter Joe Fallon, who's worked with Mills on several spots, notes, "Mike's the kind of director who's as much an artist as anything else. He's just got this incredible design sense that filters through everything he touches. If he devoted himself to commercials work, his future would be limitless. But I really think Mike's talents are destined for a bigger forum. If he gets to make the movies he wants, people out there who may be unfamiliar with his work will certainly know his name in the future."