What's crucial to keep in mind when doin' the Dew (or any other effects-laden spectacular)? "I always try to find new ways to photograph the stunt work, and I try to use athletes in ways you're not accustomed to seeing. I never want the viewer to feel cheated. The stunts should be of a high enough quality that the viewer believes some of the really spectacular stunts were done live."
What's the most important consideration for a commercials director: "You've got to love something about the job other than the paycheck. If it's only about the money, the work will never be great."
What kind of project haven't you done that you want to do? "A movie."
What's the last thing that made you laugh or cry? "My feature film career."