And whatever any kind of partner or affiliate or holding company will look like in the future will be much less centralized than what they look like today. People in this business are anarchists-people in this business who are good are unmanageable. The only reason I'm even attempting to (build a network like this) is I think we've created a culture at this agency that's a unique culture A lot of what we are has never come from management at the top it has always bubbled up from below. The good people in this business tend to be like that, they tend to thrive in those conditions so I think that any network of the future that's going to succeed is going to be decentralized, un-management oriented. They are going to be more of a partner and a resource than they are a manager.
I don't want to be a collection of good agencies or even great agencies. I think there are a lot of smart people who are in fields that help to build brands that don't do ads that I want to be associated with. I don't want to buy anyone who's for sale-I'm looking to partner with really smart people who seem to me to be poised to grow as the revolution in marketing continues. I think what I see going on in the marketing business overall is that big is no benefit anymore. It's certainly no benefit for most marketers. I think small is good, flexible is good and innovative is good. So I'm looking for people who don't necessarily have a huge vested interest in the status quo.