Ted Sann, Chairman/CCO, BBDO/NY, Honorary Chairman, 2003 ANDY Awards

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What did you think was the overall caliber of the work you saw entered in this show?

Overall, average, but the final stuff was very good.

Did the work this year reflect any larger industry zeitgeist?

The effects of the economy showed in a decrease in the number of entries; it was also the last gasp of pure "dumb ass."

What do you learn from chairing a show like this?

That there are people outside of BBDO that I like.

Why did the VW work emerge as the Grandy?

It just did.

What distinguishes a Grand prize winner from the others according to you and the jury you worked with? What were judges looking for? How clearly were these defined at the outset of judging?

By the time the judging is through, generally only 1-2 ads are in contention for the Grand Prize. That was the case here. As a result, we were able to reach a consensus very quickly.

What are the particular characteristics of this show - in terms of judging, the nature of the winning work etc.

The ANDY's always has very strong judges and tends to be predictive of what will do well in the rest of the shows.

How could awards shows change in the future to reflect the evolution of the business?

There are far too many irrelevant shows.

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