You know what might help the diversity effort in the ad industry? A TV show or online video series.
OK, stop laughing. And put away your angry e-mails until I explain.
This idea is far from original. A few years ago, on one of our Ad Age blogs, someone brought up the idea, saying that what could help is a TV show that put advertising in a positive light for young minority applicants. As you might expect, this led other commenters to point, laugh and accuse the person who brought it up as being the internet equivalent of the guy who says, "Some of my best friends are black."
But just last week, while at a VCU Brandcenter diversity summit, an African-American creative brought up the idea. Even better (or worse, depending on your point of view), he mentioned none other than whiter-than-white Darren Stephens from "Bewitched" as something he remembered from his own childhood. (READ MORE)