Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Why Marketers Shouldn't Overlook African-American Market

It's Worth $913 Billion

By Published on .

NEW YORK (AdAge.com) -- In 2008, the country's top marketers tapped Barack Obama as Marketer of the Year. Many of those same marketers also cut spending directed at the African-American market. With advertisers chasing after niche markets such as mommy bloggers on tools such as Twitter, a "niche" worth $913 billion would seem the sort of market companies would be stumbling over each other to get to. Yet the African-American market has to continually make the case that it's a segment worth understanding, and one worth a dedicated portion of the ad budget.Read more.
Most Popular
In this article: