The Gay & Lesbian Alliance Against Defamation has the nominees and honorees for its first GLAAD Media Awards in Advertising. This awards show, to be held Oct. 27 in New York, is the result of GLAAD absorbing what was once the Commercial Closet Awards after it took over that organization. The good news is that overall the creative in these categories continues to impress as marketers -- whether out of noble reasons or simply chasing a lucrative market (or both) -- continue to court gay consumers.
Subaru was tapped to win the Corporate Responsibility Award for "its long-standing and public commitment to the LGBT consumer."
Nominees included Bertolli, Cadillac, Coors Light, Travelocity, Allstate, Progressive, Southwest Airlines (the presenting sponsor) and Rogaine. (You can see all the nominees here.)
As someone who spends a few minutes each morning staring hard at his hairline, I thought Rogaine's "Making the Cut" interactive effort in conjunction with Out.com caught my attention. I'm not sure why -- programming by society, maybe -- but whenever I think Rogaine, I think of a slightly bald straight guy one step away from purchasing a convertible to compensate for the ravages of time. So this four-month fashion makeover for five guys is a pretty cool execution.
Unfortunately, there was only one spot nominated for Outstanding LGBT Inclusion in Mainstream Television Ad. And that, ad, from Orbitz.com and agency Mullen, was so subtle in its support that I couldn't spot the reason for the nomination. But you can find the answer at the agency's site.
The Oct. 27 awards show will be hosted by Alan Cumming.