About The Big Tent

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In politics, the "big tent" refers to a party in which diverse viewpoints are accepted, where the comfort of a unified ideology is exchanged for the clamor of many voices. While political scientists and historians might argue that the big tent has its limits when it comes to winning elections, it's a necessity in industries that hope to reach out to all Americans.

Advertising Age's The Big Tent is a blog devoted to the discussion of diversity in the advertising, marketing and media industries. Hiring practices, multicultural marketing, the role of "minority" shops, the inclusion of criteria beyond race and culture in diversity discussions -- we hope that entries from industry leaders in this arena will stimulate a year-round discussion on these matters.

And by all means, please jump into our comment section and join the conversation.

--Ken Wheaton
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