Blogging Under the Big Tent

Bios of Our Bloggers

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Carol Watson
Carol Watson
Carol Watson, president, Tangerine-Watson, New York.

Carol is the President of the only executive-search and talent-sourcing firm specializing in multicultural advertising and marketing talent, Tangerine-Watson. She serves as a consultant to agency, media and marketing companies as well as top talent on career development strategies, recruitment and retention initiatives for multicultural talent.

Carol has been blazing a trail in advertising, marketing and management for over 15 years. She got her start on the advertising agency side at Bates USA then on to companies such as The New York Times and Essence Magazine. She was most recently publisher of Vibe and Vibe Vixen magazine. Carol has built a reputation for matching the right talent and opportunity and facilitating the growth of the advertising talent pool from college recruiting to senior management retention. Recognized as one of the most high profile figures in the African American advertising community, Carol is a self-described evangelist of diversity driving innovation and creativity.

Tiffany R. Warren
Tiffany R. Warren
Tiffany R. Warren, VP-director of multicultural programs and community outreach, Arnold, New York

Tiffany R. Warren oversees the award-winning diversity and community outreach efforts for the Arnold network of offices which includes The ADCOLOR Awards. Before joining Arnold, Ms. Warren--at the age of 25-- became the youngest Manager of Diversity Programs at the American Association of Advertising Agencies in New York City. She oversaw all Four A's diversity initiatives, which included the comprehensive Multicultural Advertising Internship Program (MAIP) founded in 1973. Ms. Warren served as an advisor and board member of the 1600-plus strong MAIP Alumni Association. Additionally she oversaw the Four A's Diversity Committee and the Four A's Foundation's Multicultural Scholarship Funds.

Before joining the Four A's, Ms. Warren was an assistant account executive at Arnold in Boston where her duties focused on the Fleet Financial Services Group account. Ms. Warren is a member of the Advertising Club of New York's Diversity Committee, AAF Mosaic Center Executive Committee and the AAF Academic Committee. Ms. Warren also serves on the boards of Together Our Resources Can Help (TORCH), Committee For Hispanic Children and Families, and The Commercial Closet Association. She is a founding member of the Roundtable of Advertising Diversity Executives and the president of the soon to be launched AAF Mosaic Alumni & Friends Association.



Alberto J. Ferrer
Alberto J. Ferrer
Alberto J. Ferrer, managing partner-director of direct and digital marketing, The Vidal Partnership, New York

In the business for almost 20 years, Alberto is responsible for the direct & digital marketing, linguistic services, and IT departments at The Vidal Partnership, the largest independent Hispanic Market agency in the U.S. He has been both a client and an agency person, working in the general, U.S. Hispanic, and Latin America markets in categories as varied as telecommunications (AT&T, Sprint Nextel), financial services (Citi, MasterCard, Allstate), packaged goods (Procter & Gamble, Kodak, Unilever), automotive (Honda, Nissan), technology (Dell, IBM), real estate (Century 21), and government (U.S. Marine Corps).

Alberto has been involved in direct and digital marketing during most of his career. He was recognized as a Hispanic Interactive Advertising Pioneer by the IAB in 2006 and was named Hispanic Media All Star for Digital in 2007. Currently, Alberto leads the Hispanic Market direct and digital business for all TVP clients. While the many awards for the work done on behalf of his clients are great, what drives him are the business-building quantifiable results that the work delivers to clients.

Bill Imada
Bill Imada
Bill Imada, chairman-CEO, IW Group, New York.

Bill Imada is chairman-CEO of the IW Group (formerly Imada Wong Communications Group), a full-service communications firm that specializes in the growing multicultural markets in the U.S. With nearly 20 years of experience in marketing, public relations, advertising and training, Bill and his company continue to represent some of the top brands, including American Airlines, Blue Cross, Farmers Insurance, GlaxoSmithKline, McDonald's USA, Merck, MetLife, Nissan North America, Pacific Gas & Electric Company, Southern California Edison, Sprint, Wal-Mart Stores, Inc., Washington Mutual, and many others.

Bill is active in the community and devotes a countless number of hours to pro bono services. He currently serves on the board of directors for Leadership Education for Asian Pacifics (LEAP), and is an advisor to the American Cancer Society, Asian & Pacific Islander American Scholarship Fund, and the Asian American Justice Center.

Laura Martinez
Laura Martinez
Laura Martinez, journalist and blogger, Mi blog es tu blog,New York.

Laura Martínez left her native Mexico City at the tender age of 17 to attend high school in Singapore (not knowing exactly where that was). Once back in Mexico, she decided journalism would be a cool profession, simply because it gave her the right to mind other people's business.

She has lived and worked as a journalist in Mexico, Santiago de Chile, Buenos Aires and New York City. She was the founder and editor in chief of Marketing y Medios magazine, an English-language trade publication devoted to explaining the Hispanic market to a non-Spanish speaking audience of executives and marketers. Prior to that, she was responsible for creating and launching the Spanish-language edition of the Wall Street Journal. She was also the founding editor of Entrepreneur magazine's first Spanish-language Web site SoyEntrepreneur.com

She is fluent in Spanish, English and French and works as a freelance writer and editor in New York City, where she has survived a terrorist attack, a massive blackout, a neighborhood pipe explosion and the transformation of Time Square into Disney World. She blogs from a gorgeous one-bedroom overlooking the Hudson River in Harlem, but wishes she could afford a pied-a-terre in Montmartre.

Pepper Miller
Pepper Miller
Pepper Miller, founder and president, The Hunter-Miller Group, Chicago

Pepper Miller founded The Hunter-Miller Group (HMG), a consumer research, trend analysis and marketing strategy company, in 1985 and, since then, has been helping Fortune 500 companies understand how to effectively and positively market their products and messages to the African-American market. Some corporate clients include: American Airlines, Allstate, General Motors, General Mills, Johnson & Johnson, GlaxoSmithKline, and Procter & Gamble. In September 2005, Pepper and co-author Herb Kemp launched the landmark African-American marketing book, "What's Black About It? Insights to Increase Your Share of a Changing African-American Market." She served as co-research partner and consultant for the first ever segmentation study on African-American women commissioned by Essence Magazine: The 2005 WOW II (Window on Our Women) Study. Pepper also established the Ruth C. Hunter Market Research Scholarship Fund through the N'Digo Foundation to expose and encourage African-American students to consider market research as a career option.

Karl Carter
Karl Carter
Karl Carter, co-CEO, GTM, Atlanta and Los Angeles

Karl Carter is Co-CEO of GTM, an award-winning, experiential marketing, content and communications agency with expertise in trend-setting global, urban and popular culture. The Truth campaign is a founding client of GTM and won the Guerrilla Marketing Campaign of the Year from Brandweek, the Gold Reggie award, the Grand Effie and an award for Achievement and Diversity from the Boston Ad Club. GTM was tapped by Current TV co-founders Al Gore and Joel Hyatt to help launch the first user-generated TV network and one of the most successful network launches ever, going from 18 million to 48 million homes globally in less than two years. In 2006, Al Gore & Current TV won Guerrilla Marketing Campaign of the year from Brandweek.

Eugene Morris
Eugene Morris
Eugene Morris, chairman-CEO and founder, E. Morris Communications, Chicago

Eugene "Gene" Morris is a 39-year veteran of the advertising industry. Under his stewardship, E. Morris Communications has emerged as one of the nation's most respected minority-owned marketing communications firms and has a long history of serving Fortune 500 companies. Current clients include Tyson Foods, Exelon and the Illinois Department of Transportation.

Gene is a recognized expert in multicultural marketing and most recently received the ABLE Leadership Award, the Diversity in Advertising Leadership Award for Corporate/Agency Partnership of the Year from the Foundation for Minorities in Advertising, the Monarch Foundation Award for Communications and the Moss Kendrix Marketer of the Year Award from the National Alliance of Market Developers.

Gene is a member of several associations and boards of directors, including the National Board of Directors of the American Association of Advertising Agencies, Founding Chairman of the Association of Black Owned Advertising Agencies, Alliance of Business Leaders and Entrepreneurs, Howard University School of Communications Board of Visitors, American Legacy Magazine and Junior Achievement.

Rochelle Newman-Carrasco
Rochelle Newman-Carrasco
Rochelle Newman-Carrasco, Chief Hispanic Marketing Strategist, Walton|Isaacson, Los Angeles, Calif.

Born on a small island near Puerto Rico, called Manhattan, Rochelle Newman-Carrasco has spent 28 years specializing in US Hispanic marketing. She has contributed to the development of culturally attuned strategies for some of the nation's top marketers, including Procter & Gamble, General Foods, Bank of America, Warner Bros, Macy's and Jack in the Box to name a few.

Ms. Newman-Carrasco oversees Hispanic marketing initiatives at Walton|Isaacson where clients focused on this target audience include Lexus and Unilever's Axe. The agency is also handling African-American and LGBT responsibilities on the Lexus brand. Prior to Walton|Isaacson, Ms. Newman-Carrasco spent 15 years as co-founder and CEO of Enlace Communications, Inc. She launched the agency after her tenure as the President of FoVa-West, Grey Advertising's Hispanic division. She also worked with HBO and Tribune Entertainment on Latino specific projects.

Throughout her advertising career, Rochelle has also sustained an active creative life as a playwright, solo performer and stand-up comedian. She is the author an award winning play about life on the Lower East Side and received critical acclaim for her solo show.

She has guest-lectured on US Hispanic marketing at a variety of universities including U.C. Berkeley and The Peter Drucker School of Business Management. She has also served on several Boards of Directors including the Hispanic Organization of Latin Actors, The Association of Hispanic Advertising Agencies and the Los Angeles Association of Advertising Agencies.

Doug Melville
Doug Melville
Doug Melville, marketing and strategy consultant

Doug Melville currently is a marketing and strategy consultant for T Cap Management, as well as a variety of other clients.

Doug Melville worked alongside Magic Johnson from 2005 until January 2009, first as President of ZMagic, Magic Johnson's and Jordan Zimmerman's marketing and advertising agency, and then as the VP-business development and marketing for Magic Johnson Enterprises -- taking the Magic Johnson Brand to new heights by developing online, non-traditional and branding strategies for a portfolio of partners.

Prior to teaming up with Mr. Johnson, Mr. Melville was the founder of both Urcute.com, a social networking web portal, and his own marketing and branding agency, Off The Bench Marketing in 1999.

He has worked to develop branding opportunities for Usher, Britney Spears, Jennifer Lopez, Maxim Magazine, Tommy Hilfiger and Elizabeth Arden; as well as MTV's Punk'd, Newlyweds, Pimp My Ride, and USA Networks Emmy Award winning "Monk," helping them become more in touch with their audiences. In 2005, Melville developed strategies for the two largest US network re-launches; MTV2 and the USA Network.

Melville has been recognized by Advertising Age Magazine, who in '03, voted him one of the "Top Twentysomethings in America" and in '05 featured him in its 75th Anniversary Issue's "Next Generation Redefines the Ad Model"; Melville graduated from Syracuse University -- and is currently a guest professor at his alma mater.

Rudy Duthil
Rudy Duthil
Rudy Duthil, West Coast Manager of Experiential Marketing/Business Development, Zoom Media

Born in Brooklyn to Cuban-Dominican parents and raised in Providence, R.I., Rudy started his career at Zoom Media & Marketing in June of 2005. He began there as a coordinator in the Experiential Marketing department, helping to execute custom marketing solutions for clients. In just two short years he was promoted to West Coast Manager of Experiential Marketing based out of Los Angeles. Rudy has grown Zoom's Graffiti Network into a major outdoor advertising industry phenomenon—the mixture of the authenticity and heritage of graffiti with cutting edge media opportunities has placed Zoom at the forefront of innovative media. Programs of note include the PSP graffiti tag campaign, the Silk & Kashi office sampling campaign, and Axe graffiti mural series. He now runs and manages all of Zoom's West Coast based promotions and events, as well as nationwide efforts that originate out of Zoom's LA office. Rudy also serves as the leader of all of Zoom's Multicultural initiatives.

Eric Henderson
Eric Henderson
Eric Henderson, account director, commonground, Chicago

Eric brings 13 years of global marketing experience to the advertising world, having held posts in the U.S. and abroad with GE, Citigroup, Xerox and the Pepsi-Cola Co.

He is also a published essayist and a recognized fine-art photographer, shooting exclusively with a 1950 Kodak Brownie Hawkeye he found on the street in Harlem. For his photo work, he has been noted as a standout newcomer by The New Yorker and he keeps up steady commissioned work with such entities as The Studio Museum in Harlem, The World Bank, and non-profits such as OneWorld Now! (Seattle) and Inwood House (New York). He has standing yearly project commissions in Morocco and Brazil.

Eric holds an MBA from the Thunderbird School of Global Business (Glendale, Ariz.), including one year of study at ESADE (Barcelona Spain), and a BA from Texas A&M University (College Station, Texas). He is fluent in Spanish and Portuguese and let's say "dangerous" in Catalan. And one day, he'll be a solid longboarder out on Long Beach (the Long Island one).

Tru Pettigrew
Tru Pettigrew
Tru Pettigrew, president, Alloy Access, New York

Tru Pettigrew is a respected authority on the urban lifestyle and multicultural marketing industry. Having recently launched the Alloy Access division, Tru is dedicated to developing targeted programs for clients that cut through mainstream clutter and connect with the core of urban an d multicultural consumption. He has led innovative campaigns for high-profile clients such as Axe, Heineken, SoftSheen and Rockport. Tru's background spans the youth and urban cultures as well as entertainment, having started his career performing as half of a Los Angeles based rap duo. While working in the music industry, he executed promotions for Converse, which led to a position with their advertising agency, Houston Herstek Favat (now Arnold Communications). Tru later joined AMP Agency's Triple Dot Communications (acquired by Alloy in 2000) and co-founded its consumer insights division, working on successful campaigns for Reebok, Timberland, and many others.

Tommy Thompson
Tommy Thompson
Tommy Thompson, president, Inspire, Dallas

Tommy Thompson grew up in Venezuela to parents of Cuban and Nicaraguan descent.

After graduating from Texas Christian University in Fort Worth, Tommy stuck around Dallas to work with Siboney USA, where he handled the implementation of Hispanic-focused advertising and guerilla tactics for brands like Nestlé and J.C. Penney. Unable to resist the lure of the Big Mac, Tommy was Miami-bound for a position with Alma DDB (formerly del Rivero Messianu DDB), where he provided strategic guidance on McDonald's national Hispanic account for a number of years.

Finally, Tommy landed back in Dallas where he founded Inspire, an award-winning independent advertising agency with one simple objective -- connect with the very essence of the Latino consumer. A particular focus for Tommy has been developing messages that resonate with a rapidly growing segment of bilingual / bicultural tech savvy teens, known as Lateens.

Tommy still loves the Big Mac and is head of McDonald's Hispanic efforts in 36 markets across the country. Additional clients include Midas, Coca-Cola, Verizon Wireless, Tia Rosa and Mattress Giant.

Moses Foster
Moses Foster
Moses Foster, president-CEO, West Cary Group, Richmond, Va.

Moses Foster began his career as an advertising copywriter at Huntsinger and Jeffer, an advertising and direct marketing firm led by legendary direct marketing copywriter, Jerry Huntsinger. From there, Foster moved to Capital One Financial, where he held several marketing positions, including creative director, internet communications director, director-brand management and senior director of creative development. During his tenure as senior director of creative development, Foster managed a budget of $7.8 million dollars and a team of 40 employees that produced over $750 million of marketing communications each year.

Foster started the West Cary Group in April 2007 and his firm currently executes in four main disciplines: employee communications, brand advertising, direct marketing and interactive marketing communications.

Foster is a graduate of Virginia Tech and the Consumer Marketing Strategy Executive Program at the Kellogg School of Management. He serves on the Norfolk State University School of Business Advisory Council, and the Advisory Council of Consolidated Bank, the nation's oldest minority-owned bank.

Cat Lopez
Cat Lopez
Catarino "Cat" Lopez, creative director, Creative Civilization, San Antonio, Texas.

Catarino "Cat" Lopez began his advertising career over 17 years ago at Sosa And Associates. A Cinderella story, he started as an intern in the mailroom making $5 and hour. After hours, he took on the creative jobs that nobody wanted until he amassed an impressive portfolio packed with the most poetic translation of legal copy ever written. From there he launched an aggressive campaign to get into the creative department, which included begging, groveling and the occasional bribe. Finally, in effort to get him off his back, the agency relented and hired him as a junior copywriter. Cat never looked back. Today, he is the Creative Director at Creative Civilization and is responsible for maintaining the creative standards of the agency across all accounts.

He has won numerous awards including Perfect Attendance in the third and fourth grades and was named as one of the "21 People to Watch in the 21st Century" by Advertising Age magazine.

Stephan A. Roth
Stephan A. Roth
Stephan A. Roth, principal and founder , OutThink Partners, Los Angeles.

Steve Roth is principal and founder of OutThink Partners, an independent communications, marketing and event production firm specializing in travel and tourism, cross-cultural communication and the LGBT market.

Steve has over a dozen years experience in the travel industry and LGBT consumer marketing. He has designed and created the overall guest experience on the cruise and resort productions of Atlantis Events, the world's largest company specializing in all-gay vacations, and built and implemented the company's first comprehensive external communications program. He's also led media relations activities in Southern California for Servicemembers Legal Defense Network, the nation's only nonprofit organization dedicated to lifting the ban on gays in the military.

Steve has developed, managed and contributed to major marketing and communications campaigns for a range of significant global corporations and brands, including United Airlines, Star Alliance, All Nippon Airways, Mitsubishi Motors, Clarion Corporation and Sony PlayStation. He led all PR efforts for United Airlines' highly successful and historic launch of commercial air service to Vietnam in 2004.

Steve brings a unique and diverse perspective to all his work, having lived in Mexico, Spain and Japan, in addition to all four mainland U.S. time zones. A graduate of the University of Chicago in Latin American Studies, he speaks Spanish, Portuguese and Japanese, and is pleased to have called Los Angeles home for the last 11 years.

Marcus Jimenez
Marcus Jimenez
Marcus Jimenez, multicultural marketing, managing director TracyLocke, Denver.

Marcus carries over a decade of diversified experience as a results oriented multicultural marketing professional. His multidisciplinary abilities have produced innovative solutions and substantial growth for some of the world's leading Fortune 100 companies. Currently, he serves as multicultural marketing, managing director at TracyLocke, an Omnicom company, spearheading the agency's efforts into the world of multicultural shopper marketing and below-the-line brand activation. In recognition for his dedication to industry, diversity and community, he was honored in 2007 by the AdColor Coalition as a Change Agent award recipient.

Born and raised in Brooklyn, New York, Marcus now resides in Denver, Colorado. He holds a Bachelor of Fine Arts from the Fashion Institute of Technology and is currently working towards his Executive MBA from the Daniels School of Business at the University of Denver.

Julius Dunn
Julius Dunn
Julius Dunn, director, One Club-Adversity program, New York.

Julius Dunn is a founding member of Adversity, as well as Manager of One Club Education and Director of the One Club-Adversity program -- a joint initiative promoting diversity in creative departments of ad agencies by establishing educational outreach programs for aspiring creatives. After having worked at a portfolio school, Dunn realized that information about advertising careers was not readily and equally available to all students. He also learned from further research that a multicultural voice in the advertising industry was lacking, so he decided his role in the industry would be to affect change in this area. Dunn decided to put his passions into action on Jan. 19, 2008 by founding Adversity with the help of Marques Gartrell, an art director at Fallon, Minneapolis, and under the guidance of Carol Vick Bynum of Kelliher & Vick. With the creation of Adversity, Dunn's idea of changing the ad industry's relationship with people of color was amplified when The One Club partnered to help establish a program specifically designed with a multi-level approach to cultivate diverse creative talent.



Ricki Fairley-Brown
Ricki Fairley-Brown
Ricki Fairley-Brown, senior VP, Images USA, Atlanta.

Ricki Fairley-Brown has more than 25 years of brand management experience. She handles strategic and account planning activities, collaborating with Images USA's leadership team on business-building strategies, and maintaining the agency's position as a leading multicultural marketing firm.

She is passionate about helping clients identify marketplace opportunities via research, establishing insight based objectives and strategies and building results-driven campaigns with resonating creative. Ricki has been recognized for her creativity and out-of-the-box thinking ability, having received the Creative Thinking Award from the Creative Thinking Association of America.

Ricki holds a BA from Dartmouth College and a MBA from Kellogg School of Management at Northwestern University. She is the president of the Black Alumni of Dartmouth Association, is on the Executive Board of the Magnolia Chapter of Links, Inc., serves on the Board of Kenny Leon's True Colors Theatre Company, and leads a dance ministry at her church. She has two daughters -- Hayley, her 16 year old ballerina, and Amanda, her third-generation graduate from Dartmouth, who is now working in the Obama Administration in the White House.

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