As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
Ad Age's Big Tent Bloggers on Plans by Walmart & P&G to Take Ethnic Advertising Out of a Silo
Published on .
Walmart Stores, like P&G, now plans to "blow up" its multicultural budget, take it "out of a siilo and push it out into the business units" -- to quote Tony Rogers, the senior VP-brand marketing. But, he told the ANA's Multicultural & Diversity Conference last week, "you've got to protect the budget and make sure it doesn't just dissolve away." Is this a step forward or backward for multicultural marketing? Five Big Tent contributors give their reactions. We invite you to respond.