The campaign includes a new TV spot featuring two dancers performing a quebradita, the dance style that combines country-western steps, hat trips, daring flips and cheerleading stunts. But dancing a quebradita might not be a good idea if you are a cash-carrying Latino, so a prepaid MasterCard might just do the trick.
While you can argue the "Priceless" campaign might be getting a bit old, it gets a bit of a twist here introducing the concept of "change" as in: taxi to the club -- $8 and change; shoe polish -- $4 and change; ointment for muscular aches -- $6 and change; avoiding lose change -- priceless.
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