The topic then came around to making brands accountable, not just for the agencies they hire but for the work they approve. It's also ironic that several agencies which signed this agreement also produce work with questionable racist overtones. If Six Flags runs a spot with a depiction of loud, obnoxious Asian Americans speaking in choppy sentences, call them on it. If Stride does the same thing, call them on it. After all, when it comes to color, brands know which one matters most: green.
Boycotts = less of it.
Otherwise, the cultural ignorance on the creative side will continue.