Getting Them While They're Really Young

McCann Gets Harlem Middle Schoolers Involved With Advertising

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This is one for those who think one of the reasons for lack of diversity in advertising is a lack of students exposed to -- much less interested in -- the field. (For the rest of you, can you hold your fire just this once and let the kids enjoy their five minutes?) For 13 weeks, creative and production staffers from McCann, New York, working with a non-profit called Citizen Schools, worked with students from East Harlem's Isaac Newton Middle School to create advertising. The brief? Fight childhood obesity.

Below, a look at the students working on their assignments -- and the finished assignments:

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