`Pharmaceutical,' New York Lottery, DDB Worldwide, New York
2. "Crazy knits a sweater for a hamster."
`Crazy,' NFL, Young & Rubicam, New York
3. "I've lost the narrative thread. Unavoidable, gotta reshoot."
`Scorsese,' American Express, Ogilvy & Mather, New York
4. "I do hope he's not headed for the royal box."
`Streaker,' Nike, Wieden & Kennedy, Portland
5. "This is a very dangerous job. For my hair."
`Affleck,' L'Oreal, McCann-Erickson, France
6. "So crack open a nice cold Bud Light Mr. Stud in a rug, then crack open another for that thing on your head."
`Mr. Really Bad Toupee Wearer,' Budweiser, DDB Chicago
7. "Two for visually stunning but ultimately pointless sequel please."
`Multiplex,' TCM, Nicebigbrain, New York
8. "Damn you, Lars von Trier!"
`Businessman,' Vancouver International Film Festival, TBWA Vancouver
9. "My face is Burning!"
`Willie,' H&R Block, Campbell Mithun
10. "America, is that really you?"
Miller High Life, Wieden & Kennedy, Portland, Ore.