Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

10 most liked ads by IAG

Published on .

IAG's likability score is the percentage of viewers who like an ad "a lot" (among those who can recall the ad and its associated brand).

1. Budweiser 262

Clydesdales replay, zebra referee watches horses' hooves running

2. FedEx 220

Bearded man delivers package, "Cast Away" spoof

3. Reebok 212

Felcher recruits Terry Tate, "Office Linebacker"

4. Pepsi Twist 211

Ozzy's nightmare, kids become Donny & Marie, Diet Pepsi Twist tag

5. Ford 208

Explorer-car wash employees admire black SUV

6. Apple 195

PowerBook-Yao Ming & Mini-me on plane, 12" & 17" screens (:45)

7. Coca-Cola 191

Courteney Cox & David Arquette, pinball, "true love"

8. Nike 190

Shox-streaker at soccer game

9. Budweiser 187

Bud Light-Reggae, man walks dog, sees "no pets" sign, puts dog on head

10. Apple 185

PowerBook-Yao Ming & Mini-me on plane, 12" & 17" screens (:30)

Most Popular
In this article: