10 Auto attitudes about cars

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Women

Opinion Index*

1. Often in car with more than one person 118

2. Before buying car, find the safety rating 116

3. My car should have many safety features 111

4. Regularly wear seatbelt for safety 108

5. Car that works for whole family important 108

6. Normally buy cars brand new 107

7. Car's purpose is to go from point A to point B 105

8. Comfort the most important thing in car 104

9. True value is how long a car lasts 103

10. Normally drive without any passengers 103

MALE

Opinion Index*

1. Keep up on latest advances in auto technology 160

2. People always ask my advice on car buying 159

3. My car should catch people's attention 144

4. Pay extra for engine with more horsepower 142

5. Interested in what is under the hood 140

6. Vehicle that can handle rough terrain very important 125

7. Like to drive faster than normal traffic 124

8. Foreign cars are higher quality than American 123

9. Like a new car every two or three years 120

10. U.S. makes better cars than 10 years ago 118

Index indicates the likelihood of consumers, compared to the total population. 100 = market average: anything above 100 is more likely and anything below 100 is less likely.

Source: Simmons' Spring 2004 Unified Study

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