A woman shows her boyfriend what she really thinks of his pickup truck.
Fallon, New York
Rock and roll has-beens Survivor cheer a man on to the tune of "Eye of the Tiger"
Subway might cancel out a cookie or two, but can't make everything okay.
Wieden & Kennedy
Biking legend Lance Armstrong draws a crowd as he pedals across the country.
5. Sega's NFL ESPN Football
Wieden & Kennedy,NY
An elaboarte hoax touts the realism of a video game.
`We Love the subs'
Repulsive spokesthings sing the praises of toasted subs.
7. Bud Light
Downtown Partners DDB, Toronto
A dog shows off its talent-for crotch biting.
TBWA/Chiat/Day, San Francisco/180, Amsterdam
Tracy McGrady plows through a tiny army.
9. Burger King
Crispin Porter & Bogusky, Miami
An office worker's wardrobe malfunctions.
10. Spike and Mike's Festival
`Ping Pong Balls'
A guy pulls a twisted prank at an old-folks' home.