10 Best Lines From Ads in '04

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1. Starbucks, `Glen'

Fallon, New York

(Sung to "Eye of the Tiger") "Glen's the man of the hour, he's the King of his cube, status call reports have finally met their rival; Burning the candle at both ends on his way to the top he knows one day he just could become ... Supervisor."

2. TBS Very Funny, `Strange Fruit'

Publicis, New York

"You ordered well done and the waiter said thank you?"

3. MTV `Salesman'

MTV, in-house

(Alec Baldwin V/O) "If MTV were a regional sales rep for an industrial supplies company he would easily garner the highest sales in the tri-state area, even though it was his first year doing it and he didn't have the good accounts yet, and when he'd meet the buyers he'd present the products to them but he wouldn't sweat them, he'd just lay back in the cut, like, that's what's up, take it or leave it."

4. Virgin Mobile, `Snowflakes'

Fallon, New York

Neanderthal Man: (Singing) "In some ways we're all monkeys-well maybe just a smidgen.

Naked airhead: "I'm a scientologist...

Guy with hat: "That's kind of a religion."

5. ESPN/Miller Short Films, `The Squeeze'

Ground Zero, Marina Del Ray, Calif.

"Forgive me father for I think I might be about to sin. About to? Well, I mean, we're still throwing ideas around."

6. Burger King, `Wake Up With the King'

Crispin Porter & Bogusky,Miami

"Egg and Meat and Cheese ... and Meat and Cheese."

7. Discovery Channel, `Milk Truck'

Nicebigbrain, New York

"Great, now there's going to be cats everywhere."

8. Honda, `Grrr'

Wieden & Kennedy, London

"Here's a little song for anyone who's ever hated."

9. Converse, `Hold the Phone'

Butler, Shine, Stern & Partners, Sausalito, Calif.

"Hold the phone, where'd that huge baby come from?"

10. Quizno's, `We Love the Subs'

Martin Agency, Richmond, Va.

"We love the subs! Coz they are good to us!"

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