Feb. 10 at age 63
Before cinching his place in history as press secretary to President Nixon, Ron Ziegler was an executive at J. Walter Thompson Co. But at 29, he became the youngest-ever presidential press secretary. It was Mr. Ziegler who dismissed the 1972 Watergate break-in as "a third-rate burglary"; the ensuing scandal would eventually force Nixon's resignation. Mr. Ziegler joined JWT's Los Angeles office in 1962 as administrative assistant to H.R. Haldeman, who headed that office. Mr. Haldeman would later also be embroiled in the Watergate scandal as Nixon's chief of staff.
Feb. 26 at age 66.
Mr. Grace spent more than two decades at Doyle Dane Bernbach, working at the agency during its 1960s creative renaissance under William Bernbach. Three of Mr. Grace's most famous commercials were the "Spicy Meatballs" spot for Alka-Seltzer, "Funeral" for Volkswagen and "The Gorilla" for American Tourister luggage. He left DDB, for a second time, in 1986 to co-found New York agency Grace & Rothschild. Mr. Grace is in the halls of fame of the Art Directors Club and the One Club for Art & Copy.
April 3 at age 46.
His "wallets and cellphones litter three continents" was how The Atlantic Monthly put it, capturing at once former editor Michael Kelly's cheerful chaos and the wide world he covered. An accident in Iraq claimed Mr. Kelly after a too-short but ultra-distinguished career that included reviving The Atlantic. Mr. Kelly managed the trick of being one of the media world's most impish and kind souls-which routinely surprised those who knew him from his fire-breathing opinion columns-as well as one of its foremost reporters, editors and prose stylists.
Mark H. McCormack
May 16 at age 72.
Today's athlete superstars can thank Mr. McCormack for creating a business that doesn't look twice at multimillion-dollar endorsements. Mr. McCormack is considered a sports-marketing pioneer and started blazing that trail in 1960 when he founded International Management Group with his first client, Arnold Palmer. As one publication put it, it was a handshake deal that created "the golden triangle of sports, sponsorship and television." Today, IMG Worldwide, where Mr. McCormack was chairman-CEO, is considered the world's largest sports-marketing company.
June 9 at age 65.
Mr. Cooper created an archetype of a star editor, that of a bon vivant living out a fantasy life. In 20 years at GQ, he reshaped a marginal title by coupling his luxe tastes with heavyweight literary ambitions. Mr. Cooper officially retired June 1, and the final issue of GQ he'd edited was still on newsstands when he passed away from a stroke. "Art was always a big-moment guy," said David Granger, Mr. Cooper's former No. 2, who became Esquire's editor in chief in 1997. "He was one of the last editors who was larger than life."
June 20 at age 50.
Ms. Salvatore, once the top executive at Media-Vest USA, died suddenly last June of a brain aneurysm. In late 2002, she stepped down as MediaVest CEO, telling Advertising Age she wanted to devote more time to her family and her new hobby, horseback riding. Ms. Salvatore held many management positions throughout MediaVest, including director of strategic development, president of broadcast and, finally, chief investment officer, a part-time job that allowed her to spend more time at home. The company was acquired by Publicis Groupe shortly afterward.
Stephen Jay Rose
Sept. 30 at age 77.
Mr. Rose, who co-founded AC&R Advertising, New York, was a pioneer, with partner Alvin Chereskin, of so-called "sell and sell-through" programs popular with retailer clients. Ads encouraging consumers to shop would air in targeted, national spot buys. Ted Bates Worldwide acquired AC&R in the mid-1980s, and Mr. Rose ran Bates' international advertising, then oversaw the U.S. affiliate group. Mr. Rose also cultivated broad non-advertising interests such as collecting vintage cars and investing in Broadway and off-Broadway theater.
Vincent T. Cullers
Oct. 4 at age 79.
Mr. Cullers in 1956 co-founded with his wife, Marian, and Emmitt McBaine what is widely regarded to be the first African-American-owned full-service ad agency in the U.S. Vince Cullers Advertising was a training ground for young African-Americans seeking exposure in the ad world, and Mr. Cullers was an early advocate of targeting campaigns to specific ethnic markets. Mr. Cullers became known as "The Dean" of black advertising. He retired from the agency in 2002, and the Chicago shop was reorganized as Vince Cullers Group. It is now led by his son, Jeffrey.
C. Anthony WainwrighT
Oct. 4 at age 70.
Mr. Wainwright held top positions at a variety of agencies from New York to Dallas over three-plus decades. In 2002, he joined Havas' Arnold Worldwide, Boston, as vice chairman. Mr. Wainwright headed his own agency, Wainwright, Spaeth & Wright, in Chicago from 1969-78. He later held top posts at Marschalk Co., Bloom Cos., Compton Partners and McKinney & Silver. He also was a movie scriptwriter, author and columnist. Adman Robert H. Bloom said that "Tony Wainwright was perhaps the most eclectic human being I've ever known or worked with."
Laurence A. Tisch
Nov. 16 at age 80.
The self-made billionaire upended the media world in the mid-1980s by gaining control of CBS and applying his cost-cutting sledgehammer to the Tiffany Network. Mr. Tisch, whose Loews Corp. empire already included hotels and tobacco, was considered an alternative in 1986 to hostile-takeover bidders. But as chairman-CEO of CBS, Mr. Tisch cut the news budget by $30 million, and CBS's evening newscast slid to third place. Non-broadcast operations, including music and publishing, were sold. In 1995, Mr. Tisch sold CBS to Westinghouse. Viacom took the helm in '99.