10 Places to pitch if you have 5 cents to $2.4 million

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1. Ad on back page of a local church's Sunday bulletin

1.5 square inches, running for 52 weeks, sold by Liturgical Publications of St. Louis

$300

2. Ad on backside of thong-wearing woman at beach

Hourly rate, sold by Cunning Communications

Twice minimum wage

3. Sean John's Times Square billboard 172 feet tall and 54 feet wide, monthly charge based on rate card, sold by Clear Channel Spectacolor

$120,000

4. 15-second digital ad shown once every 90 seconds on LED screen over urinal at Hooters near Minneapolis, monthly charge, sold by NextMedia Outdoor

$100

5. Product placement by Mattel, Procter & Gamble, PepsiCo and others in NBC's "Apprentice 2," cost per sponsor

$1 million

6. Price range for 30-minute infomercial placements as paid by Bowflex

$600 to $55,000

7. Float in Pasadena's Jan. 1 Rose Parade

$100,000 to $350,000

8. Float in Kernersville, N.C., Christmas Parade

$460

9. 30-second commercial Feb. 6 on Fox's Super Bowl

$2.4 million

10. Google's lowest-price cost per click for a sponsored keyword or phrase

5ยข

Source: Advertising Age Research

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