10 top purchaser influencers

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1. Free sample 87.2%

2. Coupons 71.3%

3. Referral from friend 48.5%

4. Free premium 29.4%

5. Advertisements 27.2%

6. Chance to instantly win a major prize 16.7%

7. Packaging 10.2%

8. Direct Mail 5.0%

9. Presence around town 4.6%

10. Collateral 2.4%

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