Tony and Ridley Scott's RSA and Publicis Groupe's Fallon Worldwide produced five shorts starring celebs like Chris Noth and Minnie Driver.
2. Dr. Marten's `Veer'
Six documentaries from Doug Pray profile ordinary Brits, including a DJ, courier and a bridge worker who took chances with their lives.
3. Seinfeld and Superman join forces for American Express
Director Barry Levinson unites the comedian and the superhero.
4. The Shaun White project
Launched around the summer X Games, Target's Web-based reality show starred 17-year-old pro skateboarder and snowboarder Shaun White.
5. Mercedes-Benz's `The Porter'
A thriller about a hotel porter caught up in a diamond smuggling ring that showcases the CLS sedan.
6. Lego's Webbed Adventure
A version of "Spider-Man 2" created with Lego and stop-motion animation.
7. Mercury's `Meet The Lucky Ones'
A series that revolved around the quirky, intertwining lives of 10 characters.
Abercrombie & Fitch's aspirational series features its stores' brand reps hanging out with real athletes or competing against one another.
9. Jaguar's `X-ing Over'
Five short films promote X-Type sedan through live action and anime.
10. Starbucks' Red Cup Adventure
A Starbucks cup's harrowing ride across a city perched on the roof of a taxi before it's ultimately saved by Santa.