Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

"I've got a blank check up here. It could be made out for $10 million or $100 million or more"

GM's CJ Fraleigh, at Advertising Age's AdWatch conference, inviting agencies to pitch him ideas.

Most Popular
In this article: