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Top 10 most frequently run creative executions on network TV

Published on .

1. Petmed Express: "Woman Races To Veterinarian's Office 3" 17,293

2. People PC: "Unlimited Access & 30 Day Trial (Stick Men)" 16,856

3. Dell: "Dimension 2400 Desktop & CD Burner" 13,252

4. Petmed Express: "Woman's Testimonial" 12,644

5. Petmed Express: "Vet Gives Cold Weather Protection Tips" 12,120

6. Progressive.com: "Man Calls Companies Just For Quote" 11,359

7. U.S. Army: "212 Ways To Be A Soldier Video & T-Shirt 9" 10,908

8. PetMed Express: "Customer Testimonial" 9,834

9. Scooter Store: "People Use Product On Street (Man)" 9,713

10. Petmed Express: "Man At PC/Woman With Cat/Woman With Dog" 8,926

This table was inspired by Melanie Jones with worldwide business development entertainment imaging, at Eastman Kodak Co.

Number of appearances and value of the ad time are for 54 TV networks monitored by TNS Media Intelligence/CMR. TNS tracked 8,579,517 commercials--during which there were 42,830 unique creative executions--for the period Nov. 1, 2003 to Oct. 31, 2004.

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