International interactive agency AKQA, acclaimed for its recent Nike "Speed" online campaign (right), is opening a New York office with Lars Bastholm, former CD at Danish interactive agency Framfab, as ECD. Bastholm, a three-time Cannes Grand Prix Cyber Lion winner who's worked with brands like Nike and Coca-Cola, will make the rounds between AKQA's offices in San Francisco, Washington D.C. and London while trying to attract new clients to New York, which opens with Glaceau Vitamin Water on the roster. "For the last nine years, I've worked mainly with interactive communication, but I think that it's about more than the medium, it's the ideas. Online is part of the entire interactive experience." Citing work like "Speed" (www.nike.com/speed) and Framfab's Sprite site for Scandinavia, as well as the Halo 2 "I Love Bees" campaign, Bastholm says that interactive work is truly starting to become interactive. "It looks as if broadband is here-people are accepting it as a reality and I think we're going to see a lot more stuff built for broadband. About five years ago they promised us that multimedia would be the big thing, but it hasn't really happened until now. Now we can play on all the tangents-audio, video, animation, games, what have you." All that's required, he adds, are "brave clients."