"While the Andy Awards are international, they aren't universally known," says Mark Tutssel, Leo Burnett Worldwide deputy chief creative officer and Andy chairman. "The show traditionally has been U.S.-centric-greater awareness here has obviously meant more American entries. But given that the 2004 and 2005 Grandy [Best in Show] winners were Wieden in the U.K., we decided it was time to increase our exposure to the worldwide ad community. London remains the heartbeat of creativity in the European ad community, so we felt it was an appropriate starting point for launching the global judging initiative.
"And the same way the Olympics travel to different cities," adds Tutssel, "we plan to host Andy judging in coming years in major markets in Latin America, Asia/Pacific and Europe, like Sao Paulo, Bangkok, Buenos Aires, Paris, Sydney-all burgeoning centers of creativity." (RH)