BBH Tags Kash Sree

By Ms Published on .

Kash Sree, the copywriter on the 2002 Grand Prix-winning "Tag" spot for Nike, who seemed to disappear after leaving Wieden + Kennedy to be ACD at Leo Burnett (reappearing briefly in 2003 with solid work for Nintendo and in 2004 for the Ad Council), is on the move again, to BBH/N.Y. But rumors of the creative mind nurtured at an independent agency and disappearing in a big one aren't that exaggerated-Sree says that he was laid off from Burnett in December. "It was probably the best thing that could have happened to me, because I was waiting and waiting to try to do something great, so I could leave on a high of some sort. And that wasn't going to happen."

But Sree has few regrets about his time in Chicago. "I learned a great deal at Burnett-lessons that I wouldn't have learned had I continued on my normal path and joined a more creatively recognized agency after Wieden. " And in an extensive search-he says he turned down more than a dozen jobs while looking for a good fit-he met BBH ECD Kevin Roddy through a recruiter. "I can't honestly say that I had an opening and was looking for someone like Kash," says Roddy. "I was trying to keep myself open to someone who is really good. I knew his name and reputation; I knew of his work, which is phenomenal, and I heard from people that he's an honest, unaffected guy. I think he'll fit in here incredibly well."

"They've been making some interesting hires and staff changes at BBH, and I'm hoping not to be their first mistake," laughs Sree.

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