Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

The Book Nook

Published on .

New from Princeton Architectural Press is By Its Cover: Modern American Book Cover Design, by Rutgers University profs Ned Drew and Paul Sternberger. A $29.95 paperback with 200 four-color plates, By Its Cover "traces the story of the American book cover from its inception as a means of utilitarian protection for the book to its current status as an elaborately produced form of communication art," says the publisher. "It is, at once, the intertwined story of American graphic design and American literature, and features the work of such legendary figures as Rockwell Kent, E. McKnight Kauffer, Paul Rand, Alvin Lustig, Rudy deHarak and Roy Kuhlman, along with more recent and contemporary innovators including Push Pin Studios, Chermayeff-Geismar, Karen Goldberg, Chip Kidd and John Gall." Seen here is Paul Bacon's Saint Jack, 1973.


Most Popular
In this article: