D&AD gold stamp only for design

By Ms Published on .

At the notoriously critical D&AD awards, only two design entries received the highest praise, given in the form of Black Pencils-a series of Fruit & Veg stamps and stickers for England's Royal Mail, by Johnson Banks, and a German interactive tourist authority installation on the Rhine, "Ship of Ideas," by Atelier Markgraph.

The ad that was talked about more than any during the judging process, was of course, Cog, says Paul Silburn, deputy creative director at TBWA/London and TV & Cinema jury foreman. "There were some people who were concerned about the origins of the idea- and whether it should receive an award at all let alone a Gold. But there were obviously more people who thought it should be recognized with some kind of award." The Weiden + Kennedy U.K. spot and its campaign (which includes "Everyday" and "Sense") did receive a Yellow Pencil, the Silver award. Last year, no Gold awards were given, and for that reason are considered prestigious.

"It wasn't a very good year," says Silburn, citing a roughly 50 percent drop in the number of entries that will appear in the D&AD annual this year. "It reflects how people think the industry is at the moment - things have been hard and perhaps clients and agencies haven't taken as many risks. The jury was quite harsh and I think they wanted to reflect that in their decisions this year."

Yellow Pencil winners also included an Argentinian campaign by Del Campo Nazca Saatchi & Saatchi for Parque de la Costa; direction, cinematography, music and special effects nods for TBWA/London and Playstation 2's "Mountain;" a Yellow Pencil for editing for adidas' "Kicking it" via the Quarry; and direction and sound design awards for "Cog." In press advertising, Yellow Pencils were awarded to "Bikini/Shirt/Trousers" for Harvey Nichols via DDB/London and "Alligators/Snakes/Lions" for Indosport via Saatchi & Saatchi/Thailand.

In this article:
Most Popular