The ad that was talked about more than any during the judging process, was of course, Cog, says Paul Silburn, deputy creative director at TBWA/London and TV & Cinema jury foreman. "There were some people who were concerned about the origins of the idea- and whether it should receive an award at all let alone a Gold. But there were obviously more people who thought it should be recognized with some kind of award." The Weiden + Kennedy U.K. spot and its campaign (which includes "Everyday" and "Sense") did receive a Yellow Pencil, the Silver award. Last year, no Gold awards were given, and for that reason are considered prestigious.
"It wasn't a very good year," says Silburn, citing a roughly 50 percent drop in the number of entries that will appear in the D&AD annual this year. "It reflects how people think the industry is at the moment - things have been hard and perhaps clients and agencies haven't taken as many risks. The jury was quite harsh and I think they wanted to reflect that in their decisions this year."
Yellow Pencil winners also included an Argentinian campaign by Del Campo Nazca Saatchi & Saatchi for Parque de la Costa; direction, cinematography, music and special effects nods for TBWA/London and Playstation 2's "Mountain;" a Yellow Pencil for editing for adidas' "Kicking it" via the Quarry; and direction and sound design awards for "Cog." In press advertising, Yellow Pencils were awarded to "Bikini/Shirt/Trousers" for Harvey Nichols via DDB/London and "Alligators/Snakes/Lions" for Indosport via Saatchi & Saatchi/Thailand.