Reid told Creativity that Island Def Jam and its artists were interested in maintaining relationships in the advertising industry, because "one hand washes the other," noting that, unlike music videos, ads can guarantee air time. As the show got under way, Ashanti introduced LaBelle, to sing a roof-raising a cappella rendition of "Somewhere Over the Rainbow" and shortened versions of "On My Own" and "If Only You Knew" before launching into a track from her new album. After her performance, jury chairman Alex Bogusky participated in a few singing exercises with the diva before proceeding with the awards.
For the first time, the Andy judges presented Silver and Bronze awards, with Silver winners receiving Super Bowl-style Andy rings. Bogusky's own agency, Crispin Porter + Bogusky, led the field with 17 awards-six Silver and 11 Bronze-for work for Ikea, Mini and Molson. Leo Burnett and Arnold Worldwide took six awards each, followed by Goodby, Silverstein & Partners with five.