"We've been doing large U.S. jobs on and off, but that hasn't really helped me establish a relationship with directors and agencies," explains Collins. "My clients always say, 'We'd love it if you were just down the road.' " On the company's decision to open in a country already teeming with great effects shops, Collins notes, "There are certainly great places in the U.S., but what's always surprised me is that there aren't more high-end effects places in New York. It's not too controversial to say that London and L.A. have been seen as the two poles of excellence for visual effects. That people have to travel from New York if they want to do large effects work seemed crazy to me."