The films will also be released on DVDs enclosed with Glamour's January issue and will be viewable on the Glamour.com website. Featuring stories comedic and dramatic, about subjects like dating, friendship, self-awareness and the workplace, the shorts illustrate moments of women stepping out of their comfort zones, which turned out to be something required of nearly everyone who worked in the project. "Everyone involved, including ourselves, was pushed to do something quite different," says Moxie president Robert Fernandez. To select the readers' stories to be filmed, Moxie first assembled a board of directors comprised of well-known actresses like Lucy Liu and top female Hollywood execs, including William Morris COO Cara Stein and Meryl Poster, former president of production at Miramax and wife of Moxie co-president/director Dan Levinson. Moxie also rounded up the actors to appear in the shorts as well as the directors, who besides Paltrow included Mary Wigmore, Trudie Styler, Talia Lugacy, Jennie Bicks and Lisa Leone. The company also recruited a slew of ad industry women to round out the creative arsenal, including editors like Cosmo Street's Jinx Godfrey and 89 Editorials' Julie Drazen, as well as music company Search Party, which supervised the tunes for all the films.
Fernandez, noting that all the women are talented filmmaker, says, "The one question I get asked all the time, because she's the highest-profile person of the bunch is, 'Did Gwyneth Paltrow know what she was doing as a director?' Absolutely." So much so that Paltrow and Wigmore's co-directed entry, Dealbreaker, was recently accepted at Sundance; moreover Moxie says it's on the verge of signing some of the series' directors to its roster.