Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Hornet's MTV How-to Guide

By Ti Published on .

One of the only palatable things about the MTV Video Music Awards this year was the series of droll, pared down "Instructoart" animations created by design shop Hornet. The project features several quotidian yet still strange human rituals - armpit farting, butt patting, T-shirt wearing - presented as earnest how-to animations that recollect airline seat-pocket literature. Capping off the low-key charm of the spots is some suitable nerdy music, courtesy of Metatechnik, New York. Hornet creative director Eng San Kho worked with "Instructoart" creator Matt Vescovo on the project.
Most Popular
In this article: