The work is so good, Publicis appears to finally be on the brink of the reinvention that's been much anticipated since the arrival of worldwide CCO David Droga. The spots are rich with comedic layers, including impeccable wall-to-wall dialogue that doesn't miss a beat, thanks to great editing and perfect performances-one of the reasons director Jenkins was brought on board in the first place. "The trick to the whole thing is casting," notes Jenkins of the thespian search that spanned five cities. "Being able to pull off the operator is a difficult thing, because it has to be played totally straight, as if this is their 50th call of the day and they're going to have 50 more." See. p. 27 for complete credits.